Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand or Internet Yellow Pages publisher, or are trying to find the hottest opportunity in the bloodiest of all bleeding edges in search marketing, you won’t want to miss Local U Advanced Training where industry thought leaders will be presenting all new content.
These sessions will be action-packed, presented at an advanced level and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join Darren Shaw, Will Scott, Mary Bowling, Joy Hawkins, Mike Blumenthal, Joel Headley, Mike Ramsey, Aaron Weiche, Ed Reese, Marissa Nordahl and more for a great day.
Local University Advanced: Santa Monica will take place on Thursday November 16th, 2017 from 8:00am – 4:00pm at the Santa Monica Bay Woman’s Club.
Coffee and lunch is included.
Capacity is limited, so sign up today!
The ‘hang out’ reception Thursday night was a great chance to meet people who are actively involved in doing what I do – it was nice to be around people who speak my language. Also fantastic learning from the leaders in local search – happy that there are lectures from people who are ‘in the trenches’.
All of the experts/presenters were very approachable and knowledgeable. A lot of times conferences like this over-promise and under-deliver, but this one really delivered.
Short, focused sessions run by people who really know their stuff. Hyper dense mix of useful theory and tactics, all with an engaging tone.
I attended the last Local U event in Edmonton, where I attained many important takeaways and Local Search strategies, and I am looking forward to this year’s sessions, so I can learn even more. All-day sessions, face to face, with some of the top Local Search experts in North America, is an opportunity not to be missed!
Attendance at Local U taught us how to optimize local search ranking factors to improve rankings for our clients. The tools we were introduced to yielded great results and also helped to increase productivity. We were able to take what we learned and build new business from opportunities that otherwise wouldn’t have been available. Hands-down, this is a must for local business owners and SEO professionals alike!
Bring a print-out of your EventBrite ticket, or just pull it up on your phone and show us. We're pretty easy going at registration. Then, get yourself some coffee on us. Local U Advanced is hosted at Santa Monica Bay Woman's Club, 1210 4th St, Santa Monica, CA 90401
With thousands of local directories, which impact your rankings? How do you maximize their benefit? Darren teaches identification of needed citation sites, and how to enhance & optimize your profile to perfection.
The author of The Expert's Guide to Local SEO explains the ins and outs of GMB. You'll learn about common myths in the Local SEO world and then Joy will discuss strategies you SHOULD use, to save time and money.
More and more, Google wants to provide its users with capabilities beyond what can be scraped via HTML. Joel discusses the opportunities for using Schema, APIs, and feeds to rock the Local results.
Marissa and Allyson get us up to speed with what's new at Google My Business and how to use it to promote your business online and how to avoid any pitfalls.
Take the opportunity to ask specific questions to of the speakers, including someone who actually works for Google.
In a rush to capture new customers some have fallen into coveting a quick “swipe right”, losing sight of valuable long term relationships with customers. Aaron shares developing retention marketing with your attention marketing.
By strategically using content marketing and social media focused on relevant, valuable, and audience specific content, Will shares how you can quickly increase the number and quality of leads received via your website.
Mary leads a discussion with Mike Ramsey, Joel Headley, Joy Hawkins, and other Local Search experts discuss the challenges & solutions for marketing doctors, lawyers, accountants, architects, therapists and other types of professional services online.
Grab some lunch and network with the speakers and your fellow attendees.
Usability testing, performed early and often prior to launching, best determines how you'll meet users' needs. Tine & Ed discuss how to perform usability testing, apply insights, and incorporate your analytics to make improvements.
Breakout 1: Link Building Mike Ramsey (Nifty Ventures) & Megan Hannay (ZipSprout) discuss how to build community and links. Breakout 2: GMB Problem Solving Mike & Mike will help navigate through Google My Business issues. Breakout 3: PPC & Social Ads JJ Workman (PatientPop) explains the ins and outs of Local Ads from Google to Facebook & beyond.
Google has been developing local products quickly — how do you need to react to these changes? What are the things that will drive the most benefit for businesses in search? Mike will answer these questions and more.
The Local U faculty will walk you through a live site clinic. Learn how to analyze a local site and find opportunites for improvement so that you can create a marketing plan to increase its visibility in the online marketplace.
Take the opportunity to ask specific questions to the presenters.
Come join the Local U faculty at PatientPop to enjoy some light refreshements and drinks. Meet other attendees and get a glimpse of life at this silicon beach company. PatientPop is located at 214 Wilshire Blvd, Santa Monica CA. Entrance on 2nd street in next to the Hillstone restaurant.
For more Information contact: firstname.lastname@example.org
Santa Monica Women’s Club
1210 Fourth Street
Santa Monica, CA 90401
Refunds, for any reason, can only be made up to two weeks prior to the event.