About the Event

Attend LocalU Advanced – Austin, TX

Thursday, April 12th 

A full-day workshop for Internet Marketing Professionals

The top experts in Local Search under one roof with one goal… sharing everything.  

Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand or Internet Yellow Pages publisher, or are trying to find the hottest opportunity in the bloodiest of all bleeding edges in search marketing, you won’t want to miss LocalU Advanced Training where industry thought leaders will be presenting all new content.

These sessions will be action-packed, presented at an advanced level and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join Mary Bowling, Joy Hawkins, Mike Blumenthal, Joel Headley, Aaron Weiche, Ed Reese, Marissa Nordahl from Google and more for a great day.

LocalU Advanced: Austin will take place on Thursday April 12th, 2018 from 8:00am – 4:00pm at the Canyon View Events Center.

Coffee and lunch is included.

Watch the video below to learn more:

Capacity is limited, so sign up today!

12 Speakers
100 Tickets

Here’s what LocalU attendees have to say:

Speakers

Allyson Wright

Google

Aaron Weiche

Get Five Stars

Mike Blumenthal

Local University

Joy Hawkins

Sterling Sky

Mike Ramsey

Nifty Marketing

Ed Reese

Sixth Man Marketing

Cindy Krum

Mobile Moxie

Mary Bowling

Ignitor Digital

Tine Reese

Sixth Man Marketing

Marissa Nordahl

Google

David Mihm

Tidings

Joel Headley

PatientPop

Agenda

  • 8:00 - 8:30

    Registration & Caffeine

  • 8:30 - 8:40

    Introduction & Housekeeping

  • 8:40 - 9:25

    Keynote: Linking Local, Mobile, and Voice Search

    Learn how the evolving space of voice search is impacting businesses striving to succeed in local-mobile and how each platform complements each other for optimization.

    Speakers:

    Cindy Krum

  • 9:30 - 10:00

    Metrics and Your Presence on Google

    Speakers:

    Joel Headley

  • 10:00 - 10:30

    Google Q&A

    We will look at current facts, figures and insights into Google’s newest brand hazard and explore everything from the ridiculous of UGC to the sublime of a new agency process.

    Speakers:

    Mike Blumenthal

  • 10:30 - 10:45

    Q&A

  • 10:45 - 11:00

    Break

  • 11:00 - 11:30

    Learn how to Leverage the Power of Usability Testing & Analytics Data

    Usability testing combined with insights from analytics provides a wealth of information to use for improvements. Tine and Ed share their process for incorporating usability testing and analytics insights early and often to gain big insights for improvements.

    Speakers:

    Ed Reese

    Tine Reese

  • 11:30 - 12:00

    What's Your Score?

    It's obvious that Google's working to keep searchers on Google pages rather than having them click away to other sites - sites like yours! Learn if you're taking advantage of the new opportunities Google's giving you in this fun, eye-opening exercise in grading your new "homepage" at Google.

    Speakers:

    Mary Bowling

  • 12:00 - 12:15

    Q&A

  • 12:15 - 1:00

    Lunch

  • 1:00 - 1:30

    Keynote: The Local Marketing Stack

    The digital marketing landscape has evolved dramatically over the few years. Organic real estate has declined dramatically as Google and Facebook monetize heavily — and in many cases they’re now reaching into SMBs’ wallets directly with ever-more-effective ad solutions. Voice has the potential to put even more downward pressure on organic visibility for local businesses.

    David will share his perspective on how agencies can transition to this new reality, continue to add value for their small business clients well into the future, and make a reasonable profit along the way.

    Speakers:

    David Mihm

  • 1:30 - 3:00

    Breakouts

    Breakout 1: GMB Problem Solving
    Mike Blumenthal (GetFiveStars), Joy Hawkins (SterlingSky), & Google Reps Marissa Nordahl and Allison Wright will help navigate through Google My Business issues.

    Breakout 2: Google MyBusiness API
    Joel Headley (PatientPop) will answer questions about usage of this API for your business or agency

    Breakout 3: Agency AMA Mike Ramsey (Nifty Marketing)
    Bring your agency questions in this no holds bar conversation about what works, what sucks, and what is coming in the future.

    Speakers:

    Allyson Wright

    Joel Headley

    Joy Hawkins

    Marissa Nordahl

    Mike Blumenthal

    Mike Ramsey

  • 3:00 - 3:15

    Break

  • 3:15 - 3:45

    7 Numbers To Think About With Reviews

    Most marketers focus on the quantity of reviews and the rating of those reviews. Let's look at what you can learn, improve and market when you go past the surface with reviews.

    Speakers:

    Aaron Weiche

  • 3:45 - 4:15

    Why Don't I Rank in the Local Pack?

    In this session Joy will look at recent cases where a business had a great organic presence on Google yet failed to rank in the 3-pack. She will shed light on some of the differences between the local and organic algorithm and highlight some ranking factors that can really impact local ranking in a short time period.

    Speakers:

    Joy Hawkins

  • 4:15 - 4:45

    Site Clinic - 1 Site Many Voices

    The Local U faculty will walk you through a live site clinic. Learn how to analyze a local site and find opportunities for improvement so that you can create a marketing plan to increase its visibility in the online marketplace.

  • 4:45 - 5:00

    Q&A

Partners

Location

For more Information contact: mblumenthal@localu.org

Canyon View Event Center
4800 Spicewood Springs Rd
Austin, TX 78759

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12 Speakers
100 Tickets

Tickets

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Limited Capacity. Register Today!

Refunds, for any reason, can only be made up to two weeks prior to the event.

12 Speakers
100 Tickets

Hotel

Candlewood Suites Austin Arboretum-Northwest
9701 Stonelake Blvd, Austin, TX 78759
1-512-338-1611
Free Wifi!

We have a small room block available for attendees – you must book by 3/12/18!
This is a great location, just a few blocks from our Wednesday Night networking event!

Booking window is closed for this event.  Please let us know if you need assistance finding a room elsewhere.

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*taxes and fees are not included in special rate

12 Speakers
100 Tickets

Photos

Photos from Previous LocalU Events

LocalU has run dozens of events and helped thousands of business owners across the US and Canada since 2009.