Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand or Internet Yellow Pages publisher, or are trying to find the hottest opportunity in the bloodiest of all bleeding edges in search marketing, you won’t want to miss LocalU Advanced Training where industry thought leaders will be presenting all new content.
These sessions will be action-packed, presented at an advanced level and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join Mary Bowling, Joy Hawkins, Mike Blumenthal, Joel Headley, Aaron Weiche, Ed Reese, Marissa Nordahl from Google and more for a great day.
LocalU Advanced: Austin will take place on Thursday April 12th, 2018 from 8:00am – 4:00pm at the Canyon View Events Center.
Coffee and lunch is included.
Capacity is limited, so sign up today!
Short, focused sessions run by people who really know their stuff. Hyper dense mix of useful theory and tactics, all with an engaging tone.
Attendance at Local U taught us how to optimize local search ranking factors to improve rankings for our clients. The tools we were introduced to yielded great results and also helped to increase productivity. We were able to take what we learned and build new business from opportunities that otherwise wouldn’t have been available. Hands-down, this is a must for local business owners and SEO professionals alike!
The ‘hang out’ reception Thursday night was a great chance to meet people who are actively involved in doing what I do – it was nice to be around people who speak my language. Also fantastic learning from the leaders in local search – happy that there are lectures from people who are ‘in the trenches’.
I attended the last Local U event in Edmonton, where I attained many important takeaways and Local Search strategies, and I am looking forward to this year’s sessions, so I can learn even more. All-day sessions, face to face, with some of the top Local Search experts in North America, is an opportunity not to be missed!
“Sense of camaraderie and open sharing in the group. The ‘we are all in it together’ feeling. And all the hard work we do can be fun!”
Learn how the evolving space of voice search is impacting businesses striving to succeed in local-mobile and how each platform complements each other for optimization.
We will look at current facts, figures and insights into Google’s newest brand hazard and explore everything from the ridiculous of UGC to the sublime of a new agency process.
Usability testing combined with insights from analytics provides a wealth of information to use for improvements. Tine and Ed share their process for incorporating usability testing and analytics insights early and often to gain big insights for improvements.
It's obvious that Google's working to keep searchers on Google pages rather than having them click away to other sites - sites like yours! Learn if you're taking advantage of the new opportunities Google's giving you in this fun, eye-opening exercise in grading your new "homepage" at Google.
The digital marketing landscape has evolved dramatically over the few years. Organic real estate has declined dramatically as Google and Facebook monetize heavily — and in many cases they’re now reaching into SMBs’ wallets directly with ever-more-effective ad solutions. Voice has the potential to put even more downward pressure on organic visibility for local businesses. David will share his perspective on how agencies can transition to this new reality, continue to add value for their small business clients well into the future, and make a reasonable profit along the way.
Breakout 1: GMB Problem Solving Mike Blumenthal (GetFiveStars), Joy Hawkins (SterlingSky), & Google Reps Marissa Nordahl and Allison Wright will help navigate through Google My Business issues. Breakout 2: Google MyBusiness API Joel Headley (PatientPop) will answer questions about usage of this API for your business or agency Breakout 3: Agency AMA Mike Ramsey (Nifty Marketing) Bring your agency questions in this no holds bar conversation about what works, what sucks, and what is coming in the future.
Most marketers focus on the quantity of reviews and the rating of those reviews. Let's look at what you can learn, improve and market when you go past the surface with reviews.
In this session Joy will look at recent cases where a business had a great organic presence on Google yet failed to rank in the 3-pack. She will shed light on some of the differences between the local and organic algorithm and highlight some ranking factors that can really impact local ranking in a short time period.
The Local U faculty will walk you through a live site clinic. Learn how to analyze a local site and find opportunities for improvement so that you can create a marketing plan to increase its visibility in the online marketplace.
Candlewood Suites Austin Arboretum-Northwest
9701 Stonelake Blvd, Austin, TX 78759
We have a small room block available for attendees – you must book by 3/12/18!
This is a great location, just a few blocks from our Wednesday Night networking event!
Booking window is closed for this event. Please let us know if you need assistance finding a room elsewhere.
*taxes and fees are not included in special rate